International Business
What were the reasons for green revolution in mid-sixties
Case Studies
CASE STUDY (20 Marks)
India is a giant market. An estimated 300 million people belong to what is called the middle-class. ‘Capitalism Consumerism’ is a characteristic of this category. Another 700 million consumers exist in rural India. Each of the above segments makes for bigger population than the rest of the world, except China. Irrespective of what some commentators have said, Indian firms are successfully competing across entire value-chains spanning sectors. With more millionaires living in rural areas than in urban, companies are realizing the existence of huge untapped market. Appropriately several banking, FMCG, healthcare, automobile, consumer durable companies have launched innovative strategies and products tailored for them. Among these are the Unilevers, ITC, ICICI Bank, State Bank of India, P&G, LG, Samsung, Hero Honda, Maruti Suzuki, Tata Motors, etc. The transformation in India in the early years of the 21st century is remarkable! Wherever one goes, in remote villages or urban townships, one can see thousands of self employed young men and women trying to learn more of the new skills for employability in modern-day complex businesses.
Answer the following question.
Q1. What do you understand by the term ‘Consumerism?’ Explain its significance in the context of international trade.
Q2.Keeping in view the rate at which the Indian economy is growing, Indian MNCs should concentrate on consolidating their operations at home instead of thinking of expanding in foreign markets. What are your views in this regard?
What were the
CASE STUDY (20 Marks)
Vodafone, a UK-based mobile telecommunication company, entered the Japanese cellular market after it acquired a 26 percent stake in J-Phone, through the acquisition of Air touch. J-Phone was the third largest player in the Japanese cellular market. Vodafone went on to acquire a controlling stake in J-Phone in 2003. The Vodafone faced lot of problems in the country due to competition from local players like NTT DoCoMo and KDD, who provided better services and a superior range of handsets, and due to a delay in its rolling out 3G services. This resulted in Vodafone’s poor performance in the Japanese market. Finally, Vodafone’s agreement with Softbank under which it can continue to have access to one of the most developed cellular markets in the world, proved to be fruitful.
Answer the following question.
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Analyze the reasons for Vodafone’s failure in Japan.
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Discuss Vodafone’s operations in Japan.
CASE STUDY (20 Marks)
In the mid-sixties, the green revolution not only changed the agricultural and financial state of India, it also helped India to be a self dependent country in food. In 1950s and early 1960s, India imported huge quantity of food grains to feed millions of people. The foreign reserves of the country were under great stress. Hence the country took up the agricultural policies which helped in promoting production of the food grains for the national food security. The Govt. of India finally made a decision to survey those areas where food grains could be cultivated at high rate with less expenditure. Thus big investments were made in Punjab, Andhra Pradesh, Tamil Nadu, Gujarat, and in other states. This led to the increase in the consumption of pesticides and fertilizers also, and caused many medical problems. Production of agricultural products was encouraged mainly through replacement of different crops by top yield varieties and increase of fertilizer usage. . Green revolution, which came due to the globalization procedure, brought about 3 changes – financial changes, social changes and ecological changes towards sustainable development. The main purpose is to save the natural resources by carrying out all the development activities and wellbeing measures within the carrying capacity of the planet. Thus protecting the future of the coming generations.
Answer the following question.
Q1. Give an overview of the case.
Q2. What were the reasons for green revolution in mid-sixties?
CASE STUDY (20 Marks)
The case focuses on Germany-based hard discounter Aldi’s unique business practices and its operations in Australia. Aldi, one of the oldest retailers in Germany, was considered to be one of the pioneers of the hard discounter concept. It entered Australia in 2001. Aldi followed the strategy it adopted for its German operations in Australia with minimal modifications. The firm adopted the same operational strategy in Australia and was successful in attracting price sensitive Australian consumers despite strong local competition. Aldi’s had expansion plans in Australia and succeeded by identifying & solving the challenges the company faced from the local retailers and the competition it can expect from other European and American retailers which have announced their plans to enter the market.
Answer the following question.
Q1. Discuss the retail management strategies adopted by Aldi in Australia
What were the
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