Marketing Management
What do you mean by the term product Life Cycle (PLC) Explain the stages of PLC.
Answer the following question.
Q1. What are Levels of Product? (10 marks)
Q2. Explain Channel conflicts (10 marks)
Q3. What is Price sensitivity? (10 marks)
Q4. What is Test marketing? (10 marks)
Q5. Explain Inventory Decisions. (10 marks)
Q6.Rush-Mush Foods (P) Ltd.’ plans to launch a new line of mushroom, -based instant food products. They already have a popular line of (non-instant) mushroom products, in the market. Which steps will you recommend to the management of ‘Rush-Mush” to enable their launch in the Indian market. Make necessary assumptions and justify your answer. (10 marks)
Q7. What are the functions of Marketing Mix .Discuss three Brands that failed due to poor integration of the marketing mix elements. (10 marks)
Q8.What do you mean by the term product Life Cycle (PLC) Explain the stages of PLC. Find out in which stage of PLC are the Following product in India, and suggest suitable marketing strategies for each- a) Tooth Powder b) Microwave Ovens b) Bicycles d) VCRs. (10 marks)
What do you mean by the
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